Jumeirah signs global business partnership with SoftBrands



The famous Group Jueirah International has chosen to implement new software called SoftBrands Next generation throughout its portfolio of luxury hotels and resorts in order to manage its properties more easily & efficiently.

Jumeirah is an international luxury hotel chain and part of Dubai Holdings, which is owned by Sheikh Mohammed bin Rashid Al Maktoum. Jumeirah's portfolio includings the world-famous Burj Al Arab and Jumeirah Emirates Towers, the third-highest hotel in the world. It has It also manages the Wild Wadi Water Park and runs both The Emirates Academy of Hospitality Management and Jumeirah Hospitality. Whilst the majority of Jumeirah's hotels are based in Dubai, they are expanding aggressively overseas. As at April 2007, it has 2 properties in England and 1 in overseas. It also has hotels in development in Bermuda, China, Jordan, Qatar, Thailand and the United Kingdom.

SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has nearly 900 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa.

Regarding the implementation of the software, Jumeirah will automate its operations with the Epitome Property Management System and Core Central Reservation System. The Epitome Business Intelligence solution will gather, analyze and distribute information to management across Jumeirah’s global operations. When deployment of the systems is completed, the group will have easy access to centralized information, thereby enabling near real time monitoring of the properties performance to make pro-active decisions that will impact revenue respond quickly to the rapidly changing marketplace.

As a conclusion, Jumeirah International has chosen to success one more time with the implementation of this new revolutionary system which provides all the group needs to continue to guarantee an impeccable service and an amazing experience to their guests.



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