Ice Kube
Article posted by Rémi Blomme on March 22nd, 2007
Regarding the websites, the article about the Ice Kube is very relevant in terms of Buzz & Viral Marketing. Now, from my point of view, Rémi didn’t talk about the concept of Ice Kube (Where – Why – Who – What – When). Indeed, I think it was interesting to observe the hotel and to analyse its strategy and for example the reasons why the Kube is located in the district 18 and no in 8 like other. Which are the wishes of the GM (Jérôme Foucauld, also GM of Le Murano Urban Resort in Paris)?
Located in the heart of the XVIII district, a few steps away from Montmartre, the KUBE is tucked away in a quiet street, sheltered from the city crowds. With its historic facade hides an innovative and high tech universe, the Kuke contains 41 rooms and suites, the Ice Kube (the city's first ice bar), one lounge bar, 2 state of art screening rooms as well as a gym. Harmonious and loft like spaces spread around an open air courtyard reflect its contemporary surroundings and trendy atmosphere. The large bedrooms are designed for the modern traveller. Each is equipped with digital door openings, multifunction computer, DVD, CD, TV screen... The beds are lit from beneath, creating the illusion of levitation, which definitely adds to the overall sense of spaciousness, clarity and calm. The Kube is Future-Retro made real.
Article posted by Rémi Blomme on March 22nd, 2007
Regarding the websites, the article about the Ice Kube is very relevant in terms of Buzz & Viral Marketing. Now, from my point of view, Rémi didn’t talk about the concept of Ice Kube (Where – Why – Who – What – When). Indeed, I think it was interesting to observe the hotel and to analyse its strategy and for example the reasons why the Kube is located in the district 18 and no in 8 like other. Which are the wishes of the GM (Jérôme Foucauld, also GM of Le Murano Urban Resort in Paris)?
Located in the heart of the XVIII district, a few steps away from Montmartre, the KUBE is tucked away in a quiet street, sheltered from the city crowds. With its historic facade hides an innovative and high tech universe, the Kuke contains 41 rooms and suites, the Ice Kube (the city's first ice bar), one lounge bar, 2 state of art screening rooms as well as a gym. Harmonious and loft like spaces spread around an open air courtyard reflect its contemporary surroundings and trendy atmosphere. The large bedrooms are designed for the modern traveller. Each is equipped with digital door openings, multifunction computer, DVD, CD, TV screen... The beds are lit from beneath, creating the illusion of levitation, which definitely adds to the overall sense of spaciousness, clarity and calm. The Kube is Future-Retro made real.
As a conclusion, even if the concept is very new in France, the Ice Kube is not currently the N°1 Trendy Bar in Paris. Indeed, the localisation plays a great role in the frequentation of the bar. Consequently, some people come one time to test and live an unforgettable experience but never a second time.
posted by Hugues at 10:30 PM
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