Personal Research / 3rd Party

For this exercise, I have chosen to take the example of The Ritz Paris

Intercontinental Hotels & Resorts Continues Aggressive Growth With New Hotel In Moscow


Published by Julia Castaldini on Friday, January 2nd, 2007

First of all, we have to notice the fact that Julia in this article has right when she introduces briefly the strategies of InterContinental Hotels & Resorts. However, from my point of view, it will be better to develop more about the Strategies of the Group in terms of location and also expansion. I think, it will be great to talk about the New Hotel in Moscow in terms of number of rooms, facilities or location.

In the meantime, Julia has probably forgotten to mention and especially highlight the arrival of new properties in Russia by the Group. Indeed, due to the openings of lots of companies inside and around the main cities of Russia, InterContinental Hotels & Resorts have planed to implement a Crowne Plaza at St Petersburg in 2009, a Holiday Inn at Ligovsky Prospekt and also a Holiday Inn at Moskovsky.

As a conclusion, the explanation of Julia is correct but we do not have any information about the average number of properties implemented in countries each year by the Group. I will be very interesting to have an idea of the “opening proportion” of new establishments in the world compared to Russia to judge efficiently of this aggressive strategy.


http://www.hospitalitynet.org/news/154000527/4030088.html

Nikki Beach Expands Internationally With Launch of Luxury Hotel and Resort Division


Nikki beach has announced the opening of some hotels all around the world with high standards of hospitality link to a new lifestyle…

Nikki Beach is the ultimate beach club concept that brings dining, fashion, music and entertainment together to earn, as quoted by the London Observer, the undisputed reputation as being the “The Sexiest Party on Earth”. It is here that you will find a unique blend of gorgeous people from all parts of the globe sharing languid afternoons and endless nights.

Nikki Beach is world renowned for its surreal beauty and ambiance. It is one of the few places on the planet that champagne & cocktails at noon, accompanied by contemporary European delights & mood enhancing tunes, is a consistent reality.

Designed in simplistic elegance, all the venues contain the same elements that bring nature into this luxury lifestyle (Furniture made of natural woods from Vietnam, throw pillows made of organic fabrics, free flowing white linen curtains, plush champagne beds and our signature tepee).

Nikki Beach lifestyle can now be experienced in seven different countries: Miami Beach, FL; Hollywood, FL; Saint-Tropez, France; St. Barth, West Indies; Marbella, Spain; Puerto Vallarta, Mexico; Cabo San Lucas, Mexico; Sardinia, Italy, Marrakech, Morocco; and New York City, New York.

Nikki Beach Hotels & Resorts comes just 10 years after the Penrod family created Café Nikki, a garden restaurant on Miami Beach. Over the past decade, the Nikki Beach brand has expanded from the flagship South Beach hot spot to locations in St. Tropez, St. Barth, Marbella, Marrakech, New York City, Cabo San Lucas, Puerto Vallarta and Sardinia.

Catering to the ultra-VIP and jet- set crowd, the Nikki Beach brand has become synonymous with world-class entertainment in the world's sexiest locations. "Nikki Beach Hotels & Resorts bridges the current gap in the lodging industry for mixed-use developers and hotel owners," comments Gary Sims, President of the Nikki Beach Hotels division. "With the Nikki Beach brand we have combined 5 Star level of service with a fun and exciting entertainment atmosphere, which allows developers to differentiate their product in the marketplace. For hotel owners, Nikki Beach offers an exciting alternative to the current mature hotel brands that generate marginal profits."

Nikki Beach is now raising equity for phase two of the development of its hotels and resorts business. Target markets for additional brand expansion include: New York City, San Diego, Moscow, Ibiza, Dubai, the Greek Islands, London, Madrid and Miami.

Coming in 2008, Nikki Beach at Sea is also a new concept that the Company has chosen to exploit and export all around the world. Just briefly, it has partnered with the Kloster Family to bring the world’s first floating resort that travels the seas following the best parties and events on earth. When Nikki Beach at Sea travels to a worldwide event, the ship will serve as the entertainment resort and casino at that location. They will host daily and nightly exclusive VIP and celebrity parties, premiere concerts, luxury fashion shows and nightly casino VIP party cruises. These events will be exclusive to the Charter Members, Passengers, and Nikki VIP Black Card Holders. In addition, the guests will enjoy the most modern amenities, services and security available at all times on the ship. Nikki Beach at Sea also will provide additional off-ship services, such as helicopter transport or rides, jet charters, yacht charters, submarine tours, VIP access to events and exclusive parties, security, luxury car rental, luxury transportation, personal shoppers, VIP tours and travel arrangements.

As a conclusion, Nikki beach have made the choice to success with a new kind of concept where design, parties, celebrities, beautiful people are synonymous of a different lifestyle in order to give an unforgettable experience to all the guests.


http://www.hospitalitynet.org/news/154000320/4030248.html

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