Versace to build 15 luxury resorts

Published by Nathalie Guillerm on Tuesday, December 12th, 2006

As Nathalie said, Versace plans to build 15 luxury resorts. Indeed, from my point of view, it is an interesting challenge for this brand in order to reach some new clients and develop the Versace Company around the world more efficiently.

First of all, we can talk a little bit about the brand. Versace is an Italian clothier founded by Gianni Versace in 1978. After Gianni Versace was killed by Andrew Cunanan on July 15, 1997, his sister Donatella Versace, formerly vice-president, stepped in as creative director of the designing House and his older brother Santo Versace became CEO. Currently, Donatella Versace controls the majority of the company's assests until her daughter, Allegra, the sole-heiress of the Versace fortune, is prepared to take an active role.

The first hotel under the name of Palazzo Versave located on the famous Gold coast in Australia offers currently one the most service in the world with high quality of product inside the property. Palazzo Versace is the evolution of the Versace lifestyle, a place of Renaissance splendor, elegance and ease - in a location of breathtaking beauty. This full-service luxury resort, created in the spirit of beauty and opulence for which the Versace name is known, features extraordinary works of Italian marble, mosaic and glass. Every piece of furniture is unmistakably Versace - whether part of the signature Versace home collection or expressly designed for the hotel.

Due to the prestige of Versace and also the success of this first hotel, it was logical to extend this concept around the world. Like Bulgari or Armani, Versace has chosen to implement its brand as a reference in hotel industry to suggest a new king of travel and to live an unforgettable experience.


www.hotelmarketing.com/index.php/content/article/061120_versace_to_build_15_luxury_resorts/