Taj Hotels launches new website
First and furthermore, this article focuses on the necessity to have a performing and attractive website. Indeed, most of the Palaces at present have chosen to develop their websites in order to increase their strengths. As the Dorchester Group (http://www.dorchestercollection.com/) or Oetker Group (http://www.oetkerhotels.com/), The Taj Hotels Group decided to improve and modernize its website.
Taj Hotels Group, a prestigious and powerful group especially located in India, hosts its customers in wonderful properties with high standards of quality. Each Taj hotel offers a combination of warm Indian hospitality, contemporary, efficient service, and modern luxury. Taj Hotels Group transports its guests back to the age of kings and courtesans, these exquisite buildings resplendent with domes, terraces, carved pillars, and archways built in the true royal style have recently been refurbished with modern luxuries.
Taj Hotels Group wished invests in a new website in order to reach new type of customers. Consequently, Taj developed a partnership with Avenue A/Razorfish. This company is an interactive services firm that helps companies use the online channel as a marketing and business tool. They combine data, insight-driven design, leading technologies and rigorous optimization to build strong brands and improve relationships with customers, employees and partners. They create captivating interactive experiences that change the behavior of clients’ target audience.
As a conclusion, I just would like think about website as a fantastic tool which could be one of the first keys of success.
* Potentially, a website can be viewed by anyone in the world sitting in front of a computer connected to the internet. A website is an advertisement of the business on a world wide stage. A poor layout with ill defined navigation and low quality graphics will decrease consumer confidence in your business.
* If we don't capture the attention of the visitor (potential client) within the first 10 seconds of its arrival on the website, we have lost them. This is a fact. An attractive layout with easy use navigation and well written content will go a long way toward enticing visitors to spend time on the website.
* A well designed site is much more flexible than a poorly designed one. If, for example, a company adds a new line of products, a well planned layout should be able to easily assimilate the addition. This means less cost for the company each time we need to make a major change to the website.
* A well planned website will rank higher in the major search engines than a poorly designed one. If the website is hidden somewhere on page 16 of a search query, the company may as well not be on the internet.
* If we don't capture the attention of the visitor (potential client) within the first 10 seconds of its arrival on the website, we have lost them. This is a fact. An attractive layout with easy use navigation and well written content will go a long way toward enticing visitors to spend time on the website.
* A well designed site is much more flexible than a poorly designed one. If, for example, a company adds a new line of products, a well planned layout should be able to easily assimilate the addition. This means less cost for the company each time we need to make a major change to the website.
* A well planned website will rank higher in the major search engines than a poorly designed one. If the website is hidden somewhere on page 16 of a search query, the company may as well not be on the internet.
posted by Hugues at 8:18 PM
1 Comments:
Good article. I look for more of your opinion and less cut + paste of thea article.
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