The Ritz London selects TravelCLICK iHotelier


The Ritz London selected TravelCLICK to have the right combination of intelligence and technology to drive long-term profitability. The main objective is simple: Top performance. TravelCLICK is the only central reservation system provider offering an integrated solution approach to reservations that includes competitive intelligence, channel management and marketing services, in addition to traditional reservation services. TravelCLICK maximizes booking results with iHotelier, an Internet-based, state-of-the-art central reservations system. The iHotelier platform is a total reservations and marketing management solution in one. iHotelier improves conversion and revenue per stay, drives incremental revenues from the sale of value-added products, captures important client informations, manages email communications with guests and helps to manage relationships with the most important customers. From my point of view and especially to have worked on during few months, this process is one of the best in the world at present. With this tool, it is easy to:

* Increase efficiency with industry best practices
* Improve profitability with proven revenue management strategies
* Implement marketing strategies
* Distribute rates and inventory on travel websites and travel agent portals
* Target and influence travel agents at the point of sale

As a conclusion, TravelCLICK understands the challenges facing today’s hoteliers and strive to streamline the day-to-day business processes that drive operational success. Indeed, as Ruth Jones (Director of Sales & Marketing - The Ritz London) said: “Our website has historically driven substantial revenue for our property, but with iHotelier, our website generated over 44% more revenue last month compared to the previous year using a different booking engine. For the same time period, we were also able to realize the true value of our property with a 140% increase in ADR for room nights booked using iHotelier”. This revolutionary process is today the key of success, the results are there!


http://www.hotelmarketing.com/index.php/content/article/060315_the_ritz_london_selects_travelcick_ihotelier/